Pharmaceutical Selling Skills


Duration: One day

Pharmaceutical sales training is the most competitive of all selling arenas. The Road Scholars nationally accredited one day workshop will provide you with all the skills needed to achieve your sales targets, whilst also helping you assist medical staff in achieving their desired patient outcomes.

This win-win scenario is the foundation upon which all strong business relationships are built, grown and sustained over time.

See what past students have to say:

The Road Scholars Pharmaceutical Sales Training program gave me a greater insight into the pharmaceutical industry that I had hoped for and in turn, allowed me to join the world’s number one pharmaceutical company Pfizer with no previous experience.

I believe doing the Road Scholars Pharmaceutical Sales Training course was a real advantage and gave me the head start I needed to join the industry.

I highly recommend the course to anyone who wants to pursue a career in pharmaceutical sales with an added edge. You won't be disappointed.

Fahime Dib
Professional Sales Representative
Cardiovascular Team
Pfizer Pharmaceuticals

In my 15 years in the pharmaceutical industry I have had the pleasure of being trained by Daniele Lima on a number of occasions during my role as a pharmaceutical sales representative. Two words immediately spring to mind when I think of Daniele and they are PROFESSIONAL and PASSIONATE.

Daniele has the unique ability to provide a sales training environment that is innovative and engaging whilst tailoring training to meet every-ones individual needs. To this day I firmly believe that Daniele Lima has instilled a sense of passion, motivation and a competitive edge which has enabled me to continue to advance my pharmaceutical sales career.

Michelle Alexander
Specialist Territory Manager
Wyeth Pharmaceuticals

Program goal

To provide the sales rep candidate with the unique selling skills required for the pharmaceuticals to effectively sell to doctors in a way that is ethical, practical and of real benefit to both.

Learning objectives

You will learn to:

  • Prepare an appropriate cover letter for your job application
  • Write a brief and succinct resume that will maximise your strengths
  • Answer interview questions in a manner that has proven impact and effect
  • Effectively manage the needs of your customer base
  • Understand the basis of and practice cutting edge sales rep selling skills
  • Define customer needs
  • Consistently provide appropriate business solutions
  • Effectively plan and evaluate sales rep calls
  • Apply personality profiling
  • Integrate key aspects of emotional intelligence

Key benefits

  • Simple, interactive modules that can be worked through at your convenience
  • State of the art selling skills designed to find the doctor's true needs
  • Comprehensive analysis of the role of the pharmaceutical sales representative, including all aspects of territory management
  • Introduction to personality profiling program to help you to better understand yourself and your customer
  • Unique bonus teleconference undertaken after the sales training course completion to reinforce your learning

Additional endorsements

I started in the industry five years ago and I’ve had the privilege of learning all there was to know through Daniele. Whether it was marketing, sales training, he was the man!

In five years I have been ranked the top or second ranked representative for the last four years and most recently have won the prize for the best rep over those four years. This 'Pot of Gold' award has earned me $50,000 in cash bonus. What more can I say. If your serious about a career in pharmaceutical sales or marketing, do not go past Daniele Lima and Road Scholars Sales Training.

Debra Bourke
Former Medical Representative and Current Medical Manager
Bristol - Myers Squibb

Over the last 8 years I have been lucky enough to have worked with a handful of truly inspirational individuals in the business. Real pros that lead by example and show you can be achieved. Daniele Lima was one of those people. His passion, charisma and exemplary understanding of what drives people, sales and performance would benefit anyone.

Ben Marshall
Sales Supervisor/Consultant
Eli Lilly Australia
Winner of the 2004 Lilly Hero Award and 2005 Apex Award

I first met Daniele in 2005 when I was trying to get into the pharmaceutical industry as a GP sales representative. I had no sales experience and little knowledge of the industry.

However with Daniele's training on the industry in general and his pharmaceutical industry specific tips for writing cover letters, interviewing with confidence, selling skills, territory management and getting that elusive first interview, I was able to get my first job quickly.

Daniele has stayed in touch with me and offered ongoing support and assistance, which has come in useful on the job. Daniele is clearly a passionate person who wants others to excel.

I highly recommend Daniele’s Road Scholars sales training course for anyone wanting to get a kick-start in to the industry, and for those already on the industry who want to go further.

Patrick Splawa-Neyman
Professional Sales Representative

Hello my name Nabeel Iqbal. I recently moved to Australia from Pakistan and began applying for Medical Sales Representative jobs here in Australia without any success as everyone kept telling me that I have no local experience.

I was so disheartened and was nearly about to give up and then it was suggested that I do the Road Scholars Sales Training Course with Daniele Lima.

I found the one day course to be very helpful. Daniele conducted a very comprehensive and thorough day course on Pharmaceutical Selling in which he covered the whole gamut of Pharmaceutical Sales within the Australian Market.

He also covered resume writing skills and interview techniques which I found to be invaluable.

I completed this course and I found work within a month of doing so. I am extremely grateful to Daniel Lima for his guidance and support and highly recommend this course to anyone wishing to begin their career in Pharmaceuticals Sales here in Australia.

Nabeel Iqbal
Medical Sales Representative
Innovex Team

Daniele thank you for teaching me the power passion for the products has in driving people to do more than they would otherwise be capable of. You are a star. Rafe.

Rafe Petkovic
Former Medical Sales Representative of the Year, Bristol-Myers Squibb
(And Currently) Senior Director, New York

Pricing and further information

If you are interested in developing your career in this area, call now for more information on this nationally accredited one day course. To discuss costs, venues and sales training dates:


  • Phone: +61 3 9576 8486

Please note all prices exclude 10% Sales Tax (GST).

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Contact Us

  • Phone: +61 3 9576 8486

22 Alfada Street
South Caulfield
VIC 3162 Australia

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