At last a book about marketing has been written by people who actually do understand what marketing is. 'Marketing Works' has taken the complexity of marketing and presented it in a practical and user friendly format. Read it, act on it and make a difference now.
Former Principle Researcher
The Australian Centre of Retail Studies
I congratulate the authors for their easy to read book, full of great marketing ideas for small business.
Dr Bernice Kotey
Senior Lecturer & Co-coordinator -
Small Business and
New England Business School
University of New England, NSW
'Marketing Works' is an incredibly simple and practical book for any small business.
It takes difficult concepts such as Market Segmentation and Target Markets, which are two of the concepts that in particular people seem to have the most difficulty with when we speak about marketing and market research, and puts them and the entire marketing process into a simple and easy to understand language.
New Enterprise Incentive Scheme (NEIS) Program
Marketing Works is simply, highly applicable to all small businesses. It is well written and outlines the key processes that should be followed in putting a quality marketing plan together in a language that everyone will find accessible and understand.
Senior Lecturer &
Program Director M.Bus (Marketing)
Swinburne University of Technology, Victoria
Read this book and start getting your business making money now.
The big problem for most small to medium businesses is that they don’t fully understand how to effectively market their business and products. This book will show them how.
Best Selling Author, Marketing & Business Authority &
Business Growth Centre