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Pharmaceutical Sales
General Sales
Product Management
Sales Management
Life Skills

In the Product Managers Marketing Program, you will be taken through all the key marketing functions necessary to be a successful product manager. This program is a mixture of proven theory that explains each aspect of the marketing planning process in an uncomplicated manner. You will also look at practical exercises designed to help you fully understand the material and how it can be applied in a real world setting. 

This course is specially designed to help sales representatives who already have a good feel for their products and markets. It provides the necessary skills to help achieve a marketing role in your industry. 

We all know how frustrating it can be when despite continually achieving high sales performance, others are awarded the marketing role we seek, because of a perceived lack marketing know how.

This course will allow you to demonstrate these skills and aid you in accomplishing that long overdue promotion.

Program Goal

To provide the skills necessary for acquiring a role in marketing and act as a foundation for your continuing study and development in marketing

Learning Objectives

You will:

bulletDefine the role of the Product Manager
bulletIdentify the various functions within the role of product management
bulletLearn and conduct market research
bulletUnderstand both the external market and internal market
bulletGain an understanding of the function and format of a marketing brand plan
bulletLearn how to manage you budget
bulletForecast Sales
bulletUnderstand and define your target market

Key Benefits

bulletSimple, interactive modules that can be worked through at our convenience. 
bulletState of the art marketing skills designed to maximize the potential of your product
bulletComprehensive analysis of the Role of the Product Manager
bulletUnique bonus teleconference undertaken after course completion to reinforce your learnings.

Pricing

Description SKU # Price*

ENROLL NOW
Product Manager's Marketing Program RS0003 $495

Enrollment Form
Product Manager's Marketing Program (Face-to-Face, Victoria, Australia Residents Only) RSFF03 $990

Enrollment Form
(including all modules and bonus follow up teleconference).  

Please note all prices include 10% Sales Tax.*

      

 

 

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Road Scholars offers nationally accredited units of competency under the auspices of Vocational  Pathways (TOID 21230).
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