Marketing Works

At last a book about marketing has been written by people who actually do understand what marketing is. 'Marketing Works' has taken the complexity of marketing and presented it in a practical and user friendly format. Read it, act on it and make a difference now.

Michael Morrison
Principle Researcher
The Australian Centre of Retail Studies

I congratulate the authors for their easy to read book, full of great marketing ideas for small business.

Dr Bernice Kotey
Senior Lecturer & Co-coordinator –
Small Business and Entrepreneurship
New England Business School
University of New England, NSW.

‘Marketing Works’ is an incredibly simple and practical book for any small business.

It takes difficult concepts such as Market Segmentation and Target Markets, which are two of the concepts that in particular people seem to have the most difficulty with when we speak about marketing and market research, and puts them and the entire marketing process into a simple and easy to understand language.

Tony Phillps,
Operations Manager,
New Enterprise Incentive Scheme (NEIS) Program,
RMIT University,
Melbourne, Australia.

Marketing Works is simply, highly applicable to all small businesses. It is well written and outlines the key processes that should be followed in putting a quality marketing plan together in a language that everyone will find accessible and understand.

Barbara Evans
Senior Lecturer &
Program Director M.Bus (Marketing)
Swinburne University of Technology, Victoria.

Read this book and start getting your business making money now.

The big problem for most small to medium businesses is that they don’t fully understand how to effectively market their business and products. This book will show them how.

Winston Marsh,
Best Selling Author, Marketing & Business Authority &
Managing Director
Business Growth Centre.