If ever there was a case to be made that customer service was even more important today than at any stage in the past, I suspect it revolves around the fact that Customer Review Sites are continuing to gain an even more powerful place within the social media arena.
The new Facebook ads that underwent their initial testing phase through Thailand and Australia, have as of now been expanded to be available globally to add 2 billion plus Facebook users on messenger app.
In recent years social media marketing has been gradually gaining acceptance as a legitimate and when properly utilised, powerful tool in the marketer’s arsenal.
Currently On The Small Screen
This week I was asked by a student about an advertisement she had seen recently on television which was directly comparing two forms of painkillers. Namely: Panadol (paracetamol) and Nurofen (Ibuprofen).
INTERVIEW OF DANIELE LIMA BY PETER ROPER ON 18 April 2017
Marketing speaks with Daniele Lima, marketer, trainer, salesperson and corporate trainer about the role of emotional intelligence in business performance.